My Work
I’m an award-winning former journalist and marketer who’s supported multimillion-dollar brands for their copywriting and strategic communications needs, and created copy following strict partnership brand guidelines for ©Disney, Universal, Warner Bros., DreamWorks and Illumination.
From press releases, email marketing and marketing communications articles to storytelling, product positioning and marketing; editing, sales-incentive and crisis communications, I’ve honed my craft for more than 15 years with solid, boots-on-the-ground hard work.
Get comfy and take a look around. You’ll notice a lot of variety here — it’s my jam.
Bestway Pool Email Campaign
Bestway Pool Email Campaign to promote pool cleaning accessories
Bestway July Free Shipping Campaign
Bestway Liberty & Free Shipping for All campaign for DTC-focused website
What’s For Dinner Club Website Rebrand
Registered Dietitian, and Creator and Owner of the What's For Dinner Club Gillean Barkyoumb is a talented entrepreneur who came up with her recipe subscription service a few years ago. She leveled up her platform and decided she needed a rebrand for both the look and the feel of the What's For Dinner Club.
Bekkah Herman: Modern Luxury Magazine “Power Player”
Bekkah Herman is a Scottsdale real estate agent named a top "Power Player," according to Modern Luxury magazine. I proudly helped her write and edit her piece to match her brand identity.
Bod-ē Pro Press Release
TV Celebrity Transformation Specialists and Vemma Bod-e Spokespeople Chris and Heidi Powell teamed up with global nutrition giant, Vemma Nutrition Company, to create a fitness plan that’s not only easy to follow, but also enjoyable.
Origami Owl Featured on TODAY Show
Origami Owl was one of just a handful of other products featured on NBC’s The TODAY Show on May 4 to provide viewers with unique, meaningful gift-giving ideas for Mother’s Day.
Keeping It In the Neighborhood
Feature on FaithandLeadership.com to highlight guest lecturer, Kit Danley, the founder of Phoenix-based Neighborhood Ministries.
DreamWorks Trolls Press Release
Origami Owl announces new licensing partnership with DreamWorks Animation
Lori Harder Story
Storytelling piece spotlights an independent business owner, Lori Harder, who turned her successful product experience into a business selling nutrition products with Isagenix.
Natalie Cook and JJ Birden Stories
Storytelling piece spotlights two professional athletes who chose Isagenix products to fuel their performance.
Vemma Blog Articles
Vemma Nutrition content marketing blog articles to inspire and support its independent business owners.
Cayla Craft Story
Storytelling piece spotlights an independent business owner who turned her successful product experience into a business selling nutrition products with Isagenix.
Introducing the NEW Disney Mickey & Friends Collection
Disney Mickey & Friends Collection following Disney's strict brand guidelines to communicate the new details to independent business owners.
The Wizard of Oz Partnership Announcement
The first release of the Disney Princess Collection featured classic Disney Princess Characters.
©Disney Princess Collection
The first release of the Disney Princess Collection featured classic Disney Princess Characters.
Introducing the New, Limited Edition Wizard of Oz Jewelry Collection
“Toto, I have a feeling we’re not in Kansas anymore!” It’s time to follow the yellow brick road on the adventure of a lifetime and capture your favorite The Wizard of Oz story in a Living Locket®.
Harry Potter for Origami Owl
The Wizarding World of Harry Potter arrived with the Harry Potter for Origami Owl Collection in fall 2018. The collection featured the boy wizard and his friends and even representations of each House.
The ©Disney Mickey Mouse and Minnie Mouse Collection
One of the first releases with Disney featured iconic Mickey Mouse and Minnie Mouse. The brand guidelines were exceptional for these two.
Disney Cinderella’s 70th Anniversary Collection Announcement
In honor of ©Disney Cinderella’s 70th Anniversary, Origami Owl is proud to introduce a special Disney Cinderella’s 70th Anniversary Collection!
DreamWorks Trolls Jewelry Collection Launch
Throw your hair in the air (like you just don’t care!), and add some sparkle and shine with the new Trolls Collection by Origami Owl®!
DreamWorks Trolls Movie Premiere
The red carpet transformed into a rainbow carpet as the star-studded cast of the upcoming DreamWorks Trolls movie (and Origami Owl! ) celebrated the much-anticipated arrival of the animated film at its premiere in Hollywood, California.
Illumination and Universal’s Dr. Seuss’ The Grinch Announcement
Origami Owl® is delighted to announce an exclusive jewelry collection in collaboration with Illumination and Universal Pictures dedicated to the timeless classic: The Grinch!
Illumination and Universal’s Dr. Seuss’ The Grinch Announcement
Origami Owl is continuing its epic licensing agreements with Universal Studios and Warner Bros.
