©Disney Princess Collection

The first release of the Disney Princess Collection featured classic Disney Princess Characters.

I led partnership announcement writing and positioning for the announcement and product communications of a new jewelry collection featuring Disney Princess Characters. Each Disney Princess Character has her own unique brand and it was a fascinating project.

First Release of ©Disney Princess Collection Continues

Disney Princess characters remind us to have courage, be kind and dream – so much like Origami Owl’s mission!

Origami Owl Co-Founders Bella Weems-Lambert and Chrissy Weems just revealed the first release of the Disney Princess Collection that’s now available for you and your Customers to purchase!

Watch the reveal on the official Origami Owl Facebook page here:

New, Disney-Approved Marketing Assets Available

The first release of the Disney Princess Collection is finally here – and it’s time to celebrate and share the good news with your Customers!

Here are the Disney-approved marketing assets now available for you to share with your Customers:

Your My O2 Connection App:

  • 24 new, Disney-approved images in the Disney Princess Collection section
  • 1 Disney Princess Collection flyer under “PDFs”
  • 10 Social Media Story Templates under “Social Stories”
  • Disney Princess Collection Reveal Video

Your Back Office Designer Resource Library:

  • 19 social media images
  • 1 Disney Princess Collection flyer
  • Facebook cover photo

Disney Princess Collection Notes and Updates

  • Three Charms Available with Delayed Shipping. Please note, we are still experiencing a delay and the following Charms will ship separately in August at no additional cost to you or your Customer if purchased:
    • Disney Mrs. Potts and Chip Charms (Set of 2)
    • Disney Heart of Gold Crystal Stardust Pack
    • Disney Glass Slipper Charm
  • Presale Packs Have Shipped. If you previously purchased a presale pack, it has already shipped and is on the way to you! You should have received a quick email last week with details on the pieces arriving in your final shipment.
  • More to Come. We will be releasing more Disney Princess Collection jewelry in July – stay tuned!