Introducing the NEW Disney Mickey & Friends Collection

Disney Mickey & Friends Collection following Disney's strict brand guidelines to communicate the new details to independent business owners.

I led partnership announcement writing and positioning for the announcement and product communications of a new jewelry collection featuring Disney’s Mickey and Friends.

Introducing the NEW Disney Mickey & Friends Collection

Available starting Tuesday, February 23 at 5 p.m. CT

All of Disney Mickey Mouse’s best pals are now ready to be added to your Living Locket® story along with a few other adorable pieces as part of our new, 11-piece Mickey & Friends Collection. These pieces are part of our Disney and Origami Owl Collection, which will be replenished regularly going forward.

Watch Origami Owl Co-Founder Bella Weems-Lambert’s Facebook Live revealing this adorable collection on the official Origami Owl Facebook page here.

PLEASE NOTE: *Quick reminder/warning: Do not take screenshots of the Facebook Live to share. Please use the Disney-approved images available in your My O2 Connection app and Back Office. Screenshots also violate Policies & Procedures and our agreement with Disney, so please don’t do it.

How to Get the Mickey & Friends Collection

  • The collection is now available in your Back Office by going to Shop > Jewelry > Disney. We’ve also included a one-click bundle of all 11, new items so you can easily add it all to your cart. You can adjust your order in the cart as well.
  • Your Customers can find the Mickey & Friends Collection on your online shop under Shop > New Arrivals or to Shop > Collection > Disney if your Customers want to shop the entire Disney Collection. Plus, we’ve included a one-click bundle of all the new Charms to make it even easier for them to add them to their cart! They can adjust quantities once in cart if they want multiples as well.
  • Limit five (5) of each new item per Wholesale, three (3) per Retail and two (2) per Jewelry Bar® order.

How You Can Share the Disney Mickey & Friends Collection

Share your love for the Sensational Six by choosing a few new images of this adorable collection and send a text message, an email or post it on your VIP Facebook Group! Here’s where you can find Disney-approved images and assets to share.

In your My O2 Connection App:

  • Over 30 new, Disney-approved images have been added to the “Mickey & Friends Collection” category and/or “Disney and Origami Owl Collection.”
  • An updated Mickey & Friends Collection PDF flyer has been added to the “PDF” section.
  • 2 new Mickey & Friends Collection videos have also been added to the “Videos” section.

In your Back Office:

  • Disney-approved social media images
  • Updated Mickey & Friends Collection PDF flyer
  • 2 Disney-approved Cover photos