There is no greater privilege than when someone shares their story—with you.

As far back as I can recall, words fascinated me.

People and their stories, fascinated me.

I loved reading biographies and was that dorky kid in the car pointing out the clever words on the billboard to my friends, who didn’t get why I was laughing.

My discovery of journalism and achieving a byline on the front page (my ultimate goal) was just the beginning of finding my purpose.

After working at three, major-market newspapers in the Phoenix- and Tucson-area, it didn’t take long for me to realize telling people’s stories was what I loved and was meant to do.

Gratefully, that is a key ingredient in every brand’s success, and I quickly discovered how this passion met my purpose as I entered the world of copywriting.

I’m a storyteller. I’m a writer. I’m a brand advocate. 

Sharing someone’s success after using a product, or capturing a company’s achievements opened up a world I never knew existed.

And I was hooked.

Who knew sharing community stories, taking complicated subjects and boiling them down into bite-sized, understandable messages could translate so well to sell a product or connect someone to a brand?

Since then, I’ve had the honor of telling hundreds of personal and professional stories as an in-house marketing and communications director at three, multi-million dollar companies, even leading the charge on writing efforts for big brands such as Disney, DreamWorks, Warner Bros. and more to support independent business owners.

On a personal note…

Yes, work is a big part of my story, but there are a few others you may enjoy, too.

I’m a blessed mother. I’m a loved wife.

I’m a garage-gym enthusiast. I’m an outdoor adventurer.

I’m a world-traveler with a bad (or good?) case of wanderlust.

I deeply appreciate local cuisine and the art of cooking.

And I love people.

We can learn so much from people’s personal stories – it’s what connects us to our humanity, our alikeness, and ultimately, our deepest loves.

I believe everyone has a story, and the world deserves to hear it.

And I’m grateful for each person, entrepreneur and brand who entrusts it to me.

There is no greater privilege than when someone shares their story—with you.

As far back as I can recall, words fascinated me.

People and their stories, fascinated me.

I loved reading biographies and was that dorky kid in the car pointing out the clever words on the billboard to my friends, who didn’t get why I was laughing.

My discovery of journalism and achieving a byline on the front page (my ultimate goal) was just the beginning of finding my purpose.

After working at three, major-market newspapers in the Phoenix- and Tucson-area, it didn’t take long for me to realize telling people’s stories was what I loved and was meant to do.

Gratefully, that is a key ingredient in every brand’s success, and I quickly discovered how this passion met my purpose as I entered the world of copywriting.

I’m a storyteller. I’m a writer. I’m a brand advocate. 

Sharing someone’s success after using a product, or capturing a company’s achievements opened up a world I never knew existed.

And I was hooked.

Who knew sharing community stories, taking complicated subjects and boiling them down into bite-sized, understandable messages could translate so well to sell a product or connect someone to a brand?

Since then, I’ve had the honor of telling hundreds of personal and professional stories as an in-house marketing and communications director at three, multi-million dollar companies, even leading the charge on writing efforts for big brands such as Disney, DreamWorks, Warner Bros. and more to support independent business owners.

On a personal note…

Yes, work is a big part of my story, but there are a few others you may enjoy, too.

I’m a blessed mother. I’m a loved wife.

I’m a garage-gym enthusiast. I’m an outdoor adventurer.

I’m a world-traveler with a bad (or good?) case of wanderlust.

I deeply appreciate local cuisine and the art of cooking.

And I love people.

We can learn so much from people’s personal stories – it’s what connects us to our humanity, our alikeness, and ultimately, our deepest loves.

I believe everyone has a story, and the world deserves to hear it.

And I’m grateful for each person, entrepreneur and brand who entrusts it to me.

Awards & Accolades

3-Time MarComm Platinum Award Recipient

  • Vemma Action Plan
  • VemmaNews.com -content marketing platform
  • Vemma Insider – weekly email series

Silver Stevie Award Recipient
American Business Awards

  • IsaFYI.com content marketing platform

Arizona Storytellers Project
Featured Storyteller

Nieman Award for Journalism Series “Mesa en Transicion”
Nieman Foundation for Journalism at Harvard University

Two-time Hearst Journalism Award

June 2005 – Feature and Personal Profile

Awards & Accolades

3-Time MarComm Platinum Award Recipient

  • Vemma Action Plan
  • VemmaNews.com -content marketing platform
  • Vemma Insider – weekly email series

Silver Stevie Award Recipient
American Business Awards

  • IsaFYI.com content marketing platform

Arizona Storytellers Project
Featured Storyteller

Nieman Award for Journalism Series “Mesa en Transicion”
Nieman Foundation for Journalism at Harvard University

Two-time Hearst Journalism Award

June 2005 – Feature and Personal Profile

Testimonials