The first release of the Disney Princess Collection featured classic Disney Princess Characters.
I led partnership announcement writing and positioning for the announcement and product communications of a new jewelry collection featuring Warner Bros. The Wizard of Oz in celebration of the film’s 80th anniversary.
Origami Owl® Announces Next Officially Licensed Jewelry Collection: The Wizard of Oz
“Follow the yellow brick road!”…to Origami Owl® this summer!
Origami Owl is thrilled to announce its next officially licensed jewelry collection featuring Warner Bros.’ beloved, Oscar-winning film, The Wizard of Oz.
The new, officially licensed collection is in celebration of The Wizard of Oz’s 80th anniversary and will be released sometime in May.
To reveal the partnership, each Co-Founder skipped to stage dressed as each of the iconic characters.
“This Oscar-winning film appeals to audiences of all ages,” shared Chrissy from stage, dressed as Dorothy. “We are really excited to partner with Warner Bros. for this new, officially licensed collection coming soon.”
According to a recent study, The Wizard of Oz is the most-watched movie in film history.
“So many people connect with this movie for many reasons,” shared Chrissy. “We know this is going to be a collection you love, too.”
Click your heels together and say, “there’s no place like home! There’s no place like home!” and stay tuned for more details on this exciting collection. You can also share a new, approved image from your My O2 Connection app!