Illumination and Universal’s Dr. Seuss’ The Grinch Announcement

Origami Owl® is delighted to announce an exclusive jewelry collection in collaboration with Illumination and Universal Pictures dedicated to the timeless classic: The Grinch!

I led partnership announcement writing and positioning for the announcement of a new jewelry collection featuring Illumination and Universal’s Dr. Seuss’ The Grinch.

Officially Licensed The Grinch by Origami Owl® Jewelry Now Available

Origami Owl® is delighted to announce an exclusive jewelry collection in collaboration with Illumination and Universal Pictures dedicated to the timeless classic: The Grinch!This exclusive collection features more than 10 jewelry pieces capturing the wonderful, whimsical world of Dr. Seuss and the characters of Whoville, along with the mean one himself, The Grinch.Watch this special reveal video featuring Origami Owl Co-Founders Bella Weems-Lambert and Chrissy Weems:
So why The Grinch now? Not only are the holidays coming up, but a new movie will be arriving this week!For their fully animated feature, Illumination and Universal Pictures present The Grinch based on Dr. Seuss’ beloved holiday classic. The Grinch tells the story of a cynical grump who goes on a mission to steal Christmas, only to have his heart changed by a young girl’s generous holiday spirit. Funny, heartwarming and visually stunning, it’s a universal story about the spirit of Christmas and the indomitable power of optimism.

The Grinch arrives in movie theaters November 8 so this is the perfect time to share this exclusive collection!

Marketing Assets to Share

Speaking of sharing, here’s what you can share to help someone capture this beloved classic in their Living Locket®:

My O2 Connection App:

  • 13 social media images under “Social Media” images and “The Grinch”
  • Flyer with all the individual items and prices
  • The Grinch Digital Guide
  • Reveal video of the collection under “Videos”

Don’t have the My O2 Connection app? Log in to your Back Office and go to Account > My Subscriptions to purchase your annual subscription for just $25 USD | $35 CAD. Remember, this app provides hundreds of images, videos, PDFs and training content right at your fingertips along with a robust email platform and contact management system in your Back Office desktop version!