Bestway Pool Email Campaign

Bestway Pool Email Campaign to promote pool cleaning accessories

I led the creative process and writing for this email campaign focused on promoting pool accessories. I inserted brand personality into everything from the subject line to the individual steps promoting the products, leading to the second-most-opened email in our history as well as an elevated clickthrough rate.

Bestway Pool Email Campaign

Subject Line: Your Pool Called…She Wants These…

Pool Cleaning Email


  • Second-highest clickthrough rate: 2.5%, which is above industry standard
  • 43% open rate (higher than the company’s normal 40%)